Brendan

I've led, and currently lead, social strategy and creative across entertainment, gaming, fashion, CPG, and tech. Everything I do starts with community and a social-first mindset (of course), from big-picture strategy all the way down to the actual content people see in their feeds whether I'm creating it myself or guiding the creative direction.

Being both analytical and creative is my superpower. I don't just build strategies — I follow through on them. Developing platform-native ideas, shaping creative direction, and staying close to execution and content creation. Caring deeply about how creative performs and why it performs, digging into audience behavior, timing, tone, and internet psychology to keep things growing and evolving.

Community is always at the center of my approach. The best social brands don't just talk at people; they listen, engage, and actually feel like they belong online. I see social as a playground, where voice and tone are living, breathing things. Brands should feel like characters that grow over time, building familiarity and trust so audiences want to keep coming back.

I'm constantly optimizing based on real-time insights, cultural shifts, and what's genuinely resonating, not just what looks good on paper.

I tend to lead in the "what ifs" and the "yes, ands." I like pushing ideas, exploring the edges, and going out of the box because it's always easier to dial something back than to start safe. Collaborative by nature and thrive working cross-functionally, helping guide creative thinking while bringing teams along for the ride.

Things I'm Into:

• Fortnite (55 days, 10 hours, and 36 minutes played)

• Real Housewives (Salt Lake City and Beverly Hills)

• RuPaul's Drag Race

• thrifting & upcycling

• niche internet moments (chronically online since the early Instagram days, once had to break the news to missionaries that Vine was dead)

Anyways

Call me, beep me
If ya wanna reach me at Brendansg3@gmail.com to chat about our favorite memes.