DJI

I led TikTok growth and content strategy across brand accounts, overseeing scheduling, hands-on content creation, and influencer partnerships—particularly around the Osmo handheld product line. I developed and executed innovative, evergreen-led posting strategies aligned with new product launches, driving 1.6M follower growth in just nine months and surpassing 1M total TikTok followers across both brand accounts, DJI Global and OSMO Global.

I collaborated daily with global teams in China to align on product storytelling and maintain consistent brand messaging, demonstrating strong cross-cultural communication and operational leadership. Through real-time performance analysis and rapid optimization, I ensured content stayed trend-relevant, resulting in 500M+ global impressions in three months and sustained engagement at scale.